Tomorrow is National Tell a Story Day.
I love National "Whatever" Days, mostly because they give me creative ideas to write about, especially if they're relevant to one of my clients' businesses. But some of them are quite silly: Pig in a Blanket Day, Make Your Bed Day, National Cream-Filled Doughnut Day, Felt Hat Day yet others have great meaning and impact, like Autism Awareness Day.
People write every day; texting, status updates, tweets, the old-fashioned letter sent via US Postal Service, maybe even in your journal. We write. We read. We inform each other of things that are important to us.
I believe everyone has a story. I believe in paying it forward. I spend a lot of my time writing; sometimes offering advice, sometimes in the form of a vague ecard, but not a single day passes that I don't write. I can't imagine many others go a day without writing. But it's not National Writing Day (that's January 29th and to be accurate it's National Handwriting Day) it's National Tell a Story Day.
Everyone has a story. We tell them to our children, our friends, sometimes anyone who will listen. Storytelling predates writing.
"Storytelling is the conveying of events in words, images, and sounds, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instill moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view." (source: nationalwhateverday.com)
Our staff writes stories all the time in the form of press releases, website content, blogs (obvious, I know), promotions, proposals, emails... so do you!
Your business has its own story. Is your "About Us" section full of information about your operating hours, locations, directions? But does it tell YOUR STORY? I'm sure you've told it a dozen, maybe a hundred times if it's funny, clever, interesting or if it was a difficult challenge and although "oral stories continue to be committed to memory and passed from generation to generation..." maybe your customers want to know more about you?
What's so special about YOU? Cause there is...
- Are your competitors more expensive?
- Do you have a unique product, service?
- Are you the best at what you do?
Today's the day. Don't wait.
Tell your story.
BLOG POST AUTHORED BY: Julie Miller-Hernandez, President of Lady Luck Consulting
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