Lady Luck Consulting, LLC

Showing posts with label Social Media for business. Show all posts
Showing posts with label Social Media for business. Show all posts

Monday, September 16, 2013

I don't always write stories that go viral, but when I do they're about autism and pit bulls.


FOR IMMEDIATE RELEASE

Tom’s Farms faces backlash from discrimination against autism service dog
Shorty Rossi, of Animal Planet’s Pit Boss and non-profit, Shorty’s Charities, requests a formal apology to family of autistic daughter whose service dog was asked to “leave the premises”

Corona, California, US September 16, 2013

It started off as any other day in the life of a parent raising a child with autism.  This particular woman, wife to guerrilla marketing strategist adviser and a weblebrity, Rock da Mullet, and mother to two, works daily as her daughter’s guardian, protector, therapist, diligent parent, and simply wants to go about her day without apologizing for a developmental disability that affects one (1) out of  88  children.  Autism Spectrum Disorders are only as disabling as the limits set upon them by society.  Compound this by their chosen trained and certified service dog being the most discriminated against breed of dog in America; the pit bull terrier.  As Mrs. Ed Santos states, more often than a mother with a child who requires having a service animal should have to: "This is a service animal. It is allowed anywhere my daughter goes as she needs it…
When an animal becomes an animal of service the breed is no longer recognized, rather the service they provide. So this is not a pit bull this is an autism service dog."

Tom’s Farms’ website states:

“Today, the property … include(s) a variety of shops, restaurants, and attractions for family entertainment. Staying true to Tom's original core values,… visitors are always welcome. Tom wouldn't like it any other way.”

But Tom would not come when requested as his staff subjected the Santos family when they were repeatedly asked to step outside.  These visitors in August, 2013, were not welcome; in fact, they were asked, repeatedly, to leave.  The following is a recounting of the day, in their own words:

This is my 2nd post to Tom's Farms FB page. I am still waiting for a reply from anyone from Tom's Farms regarding this matter:

“This correspondence is a follow up in regards to an injustice that took place in the sweet shop on Saturday August 3rd. While my family and I were shopping we were approached by a woman who stated she was the assistant manager and told (not asked) us to leave. When I inquired as to why, she stated that dogs were not allowed in the store. We informed her that the vested dog was a service animal, offered appropriate identification for the service animal and offered to answer any

questions she may have had. Due to my willingness to clear up any lack of understanding that she may have had, I am at a loss as to why she then decided to call security on us all while yelling at my family and repeating "leave".

“I cannot even begin to express to you how hard it is for a mentally handicap child to be aggressively cornered in the way we were, you see, not only is my daughter mentally handicap she has various other issues as well. Issues that we tried to explain to the assistant manager, however I assumed she could not hear us over her yelling. I would like to assume that any employee of Tom's Farms would have the basic understanding that if a person has the need for a service animal their lives are hard enough already without being placed in position to feel as if they are less than anybody else.

“We try our best to provide our daughter with the independent freedom she deserves all while not bothering the world around us and the situation that I speak off took that opportunity away from her. While I could continue with "he said she said" I am choosing a different path in regards to this scenario. There are an excessive amount of laws that pertain to service animals and the disabled. It is painfully apparent that Tom's Farms is not aware of them and I would like to assist with rectifying that.

“So at this time I come to you and offer my assistance in regards to the proper training of ALL employees. I can assist you in the training of service animal identification as well as sensitivity training to ensure that my family is the only family that is discriminated against on your property. I sincerely hope you take the above situation seriously and strive to not only set but reach a new standard of equality not only for your patrons but for your employees as well. I look forward to hearing from you.”

Shorty Rossi faces similar discrimination throughout his travels on the Shorty Rossi and Hercules’ tours. One of his primary goals with Shorty’s Charities Inc., a newly approved 501(c)(3) charity in the state of California, is to keep pit bulls in their homes where they belong, as well as to educate, enlighten and inform individuals, and companies, about responsible Bully Breed Guardianship.

Tom’s Farms owes the Santos family a public apology and to be informed enough to improve their business’ practices in regards to service dog rights. We are simply asking for the opportunity to enlighten them, because discrimination bites.


END###






If you would like more information or to schedule an interview, please call Julie Hernandez at 818.850.2310 or email
julie@shortyscharities.org

Julie Marie Miller-Hernandez
Director of Marketing & Public Relations
Secretary, Shorty's Charities Inc., a nonprofit corporation
www.shortyscharities.org

To show support for my personal friends and family subjected to this set of circumstances, please like
www.facebook.com/PupcakePitBullServiceDog

Downloadable versions of our press release on behalf of our client, Shorty's Charities

To donate to Shorty's Charities, visit 
www.shortyscharities.org/help-us-help-them


BLOG POST AUTHORED BY: Julie Miller, President of Lady Luck Consulting
 Julie Marie Miller Lady Luck Consulting LLC 

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Monday, May 6, 2013

The most thorough list of crowd-funding sources you will find online

I wrote this article about three years ago and thought it would be a good time to update it with all the changes in social media and available options for crowd funding. Especially with the demise of ChipIn; I was as saddened and frustrated as anyone at the loss of the funding site that I have used for many, many years.

I provide my clients with a full analysis of how they're currently appearing online, as well as a synopsis with my ideas on how to create more opportunities to network and fund-raise. Since fundraising questions are so frequently asked, I'm providing a cheat sheet today on the subject of crowd-funding. I have tons of advice, opinions and strategies for fundraising, but that's not the point of the information I'm trying to provide today and is, quite honestly, reserved for my clients.

Let's start with the basics for a campaign:

The team: don't leave home without it
  • Are you a nonprofit charity needing ongoing donations, or urgent funding? 
  • Are you an individual who's down on their luck (or know someone else who could use a helping hand)?
  • Are you an inventor with an incredible idea for a product and don't have the funds to launch it?
  • Are you an entrepreneur who needs a kick start on your brilliant business plan for a chain of retail stores?
  • Are you a starving artist?
No one should launch a fundraising project on their own. There needs to be someone spearheading the campaign, of course, to provide direction but a team is essential for its ultimate success. So think about it and go out and search for other like-minded supporters who will agree to be part of your fundraising team. You're going to need them.

The soft launch: who are your friends really?

48-72 hours prior to launching a campaign you should secure a base network of individuals who have supported you in the past.  Not necessarily people who've forked over money to you before, but genuinely supportive people who believe in you and have offered help.  Engage those folks with the exclusivity of being a key player involving the official launch of your campaign.  Express your need for them; be humble, be honest, be frank.  Ask them to commit ("pinky promise") that they'll be there for you from step one to final funding.  This group should include anyone from family members, to friends, to colleagues to previous donors/contributors.  You might have a great-uncle Frank who's got more money that he knows what to do with and will give you funds just for asking.  Well take that leap and ask, but take it one step further and insist that he not hand you cash, but help to launch your campaign.  Most of the crowd-funding sites have a thermometer or status bar showing the current contributions.  It's not recommended that you officially launch a campaign that says "$0" - even if YOU have to fund it yourself (Rob Peter to pay Paul with your own bank accounts), do so.

Asking twenty close friends to give you five to ten dollars should not be a burden on anyone.

The official launch: engagement 
Adding the "share this" app should be a offered on all funding campaigns. Utilize fan gates. Tagging and cross-promoting are key features of social media. On Twitter all posts should include RT to encourage followers to "retweet" all posts. Give your followers on Pinterest something interesting to repin; a clever, moving or funny image.

Maximize your SEO, metatags and hashtags because these are as important as the aesthetic qualities of your fundraising campaign. It can have beautiful graphics, a fabulous video and tons of emotion-evoking photos but if no one's finding it, well...  Accounts should all be linked so one posting can create a feed that posts across all social networks.  Post frequent updates of progress.

There are many sites to utilize in promoting, if time and ambition permits! And it should, if you're serious about fundraising.
YouTube, Yelp, bookoo, craigslist, meetup.com, brownbook.net, GooglePlus, LinkedIn, Tumblr, StumbleUpon, postad.us, classifiedsforfree.com, flickr.com, photobucket, tinypic, backpage.com, kijiji.com, olx.com, epage.com, adpost.com, ClassifiedAds.com, classifieds.myspace.com, ClassifiedsForFree.com, domesticsale.com, ezilon.com, FreeAdvertisingForum.com, hoobly.com, isell.com, itsmymarket.com, loot.com, oodle.com, thefreeadforum.com, usfreeads.com, Penny Saver, vflyer.com, livesimon.com, ad4free.net, beatyourprice.com, porkypost.com, theadsbook.com, ads2promote.com, postadsonnet.com and last but not least, begslist.org
Is she nuts? You're thinking "These sites provide opportunities for posting ads for services and, uhhh, yard sales." Yes, yes they are. Each of these sites also allow you to post "events" - you're having an event, aren't you?

Features available on all of the social networks, including your email hosting services as well - yahoo, gmail, hotmail and such - permit you to post updates - use them!

The process

This should seem obvious but from personal experience I can't leave it without saying. Say PLEASE and THANK YOU every step of the way.  I receive an annual inheritance with which I take about 10% each year and donate to one or several groups.  I will be blunt here (what else do you expect from me?) and tell you, those organizations that do not send a simple "thank you" do not see donations from me twice.

You can do shout outs, public acknowledgements, hand-written notes, gifts, perks, or special privileges. Whatever you can afford and whatever you deem appropriate.

It's simple manners, folks.

The key is here PROMOTE, PROMOTE, PROMOTE! Try not to offend your personal friends although my close friends understand my passions and interests and are not bothered by the promotion of something I feel strongly about.  Have a game plan together not to spam your own nor your friends' profiles.

The finish line

This should probably be number one, but before you even begin your campaign, determine your real need for funds, include the fees and costs of the campaign. Nothing is free and the last thing you need is to reach your $10,000 goal to find out you owe $2,000 in expenses.

With pledge based campaigns that are "all or nothing" you might fall short of your goal. What if you're only $1,000 away from reaching it? Secure a contributor before you begin who will give you that last bit to reach your stated goal. Borrow it if you have to, but don't let all those pledges fall by the wayside, unless you pre-determine that you will absolutely not proceed with your project unless you are able to raise every last cent.

Now that I've covered the basics for a campaign, choose your hosting site

I usually hear (or see) the question: which is better Kickstarter or IndieGoGo? I'm here to inform you that you have a plethora of choices for your crowd-funding hosting site and to also inform you that it doesn't really matter (except for the comparison of fees and key features, i.e. "all or nothing" or "I need every penny I can get and I need it NOW"). What really matters are the "Thes" above and how you utilize them throughout your campaign.

I have found nearly seventy crowd-funding sites for you and compiled the list below, organized... well sorta.  I have researched many, if not most of these, in order to make recommendations to my clients and advise which one might work best for their fundraising purposes and financial needs.  I could go through and give you my notes on the costs-benefits of each, but that information is going to be retained for my paying clients. Fair enough, right? I do have three kids to feed.

So here's a semi-organized list of the crowd-funding sites available:

Anyone and Everyone

A pledge based fundraising site states your goal for funding clearly. You're being forthcoming about the financial needs of your project. There are several types of sites which varying terms and conditions, included fees and how your money will reach you.

The following are "all or nothings," meaning you raise the entire amount or it doesn't fund at all.
  • crowdtilt.com
  • kickstarter
  • startsomegood.com
  • peoplefund.it
  • pozible.com 
  • pledgemusic.com
These are pledge based but if you fall short of your goal, contributions will still be collected, once the campaign ends.
  • indiegogo
  • sellaband.com
These fund instantly; real time sites (like the former ChipIn) are sites where contributions are linked to a financial source on your end (PayPal, your bank account, etc.) and the funds become immediately available to you for your use.
  • gofundme
  • fundrazr.com
  • sponsume.com
Need or Industry based

  • funding4learning.com (students)
  • artistshare.com (musicians, songwriters)
  • petridish.org (fund science)
  • GiveForward.com (intended for medical needs)
  • YouCaring (helping others in need: medical expenses, memorials and funerals, education and tuition assistance, adoption fundraising, funding for mission trips, pet expenses or animal rescue)
  • newjelly.com (for art, food, technology, film, music or design.)
Charity (nonprofit) based
  • globalgiving.org
  • changingthepresent.org
  • razoo.com
  • givezooks.com
  • sixdegrees.org
  • justgive.org
  • crowdrise.com
  • universalgiving.org
  • pifworld.com
A no-brainer for nonprofits, as far as I'm concerned, is using GoodSearch which is not a crowd-funding site but generates daily, ongoing income. GoodShop.com, iGive.com, givingworks.ebay.com, missionfish.org, networkforgood.org, care2.com, causes.com are all sites that should be considerd for 501c3 charities - get to work!

These are interesting and for corporations to participate and encourage employees to do the same,
  • www.yourcause.com
  • FlipGive
Startup, small business based
  • startupaddict.com
  • fundable.com
  • crowdfunder.com
  • wefunder.com
  • quirky.com (for Inventors - product development)
  • eppela.com/eng (for Italians!!)
Equity (they're taking a cut of your success on the back end) or Loan (you're paying it back) based 
  • kiva.org
  • mycofolio.com
  • peerbackers.com
  • equitynet.com
  • microventures.com
  • secondmarket.com
  • circleup.com
  • prosper.com
  • seedrs.com
  • upstart.com
  • banktothefuture.com
  • crowdcube.com
  • fundedbyme.com
  • joinmosaic.com (Solar power only!)
And then there are companies you can hire, apps you can purchase and download and software programs you can invest in (I don't think you need to, but I'm cheap so consider the source)
  • causepro.com
  • Causefinity
  • firstgiving.com
  • mgive.com
  • angel.co
  • rockethub.com
  • artez.comconvio.com
  • donorperfect.com
  • blackbaud.com
  • givingimpact.com
  • leverage-pr.com
  • towema.com
  • mimoona.com
  • ignitiondeck.com
  • fundly.com
The most important thing I can convey (yet it frustrates me because I seem to be the only one that cares about this) is to NOT TO USE THE WORD "DONATION" if you are not a nonprofit charity, registered and approved as a 501c3 with the IRS.  If you haven't gone to the trouble, time and expense to form one, then you are actually seeking financial favors; gifts, contributions, funding, loans, investments, partners.  Let's face it, you're begging.   If people part with their money and give it to you, I recommend being very clear that it is NOT a donation, it is NOT tax-deductible - it is simply a gift. (This is the reason I have been referred to as a lawyer's dream for years).

If you're a regular donor/contributor and have stumbled upon this blog, the place to check for non-profit status of the group you're about to impart four-hundred bucks upon is GuideStar.  If you'd like to read reviews of non-profits and what they're doing with the funds you're donating, visit GREATNonprofits. I've met many individuals who claim it doesn't matter if they're contributing to a non-profit or not; if they're feeling compelled to give, they will.

In my opinion and experience, clarity is the most important piece to your fundraising efforts.  Be able to answer:
WHY (do you need funding)?
WHAT (will you do with the funds once you receive them)?
HOW (will the funds be spent)?
WHEN (will you need them)?
WHERE (will your effort take place)?

With appropriate disclaimers (these don't have to be boring and dry), you save your potential contributors and supporters from asking any of the above questions.  Be thorough but concise.  You want them clicking through to PayPal, not bookmarking it to come back to when they have time to read.


If this article is overwhelming, you can always consider hiring us.

Monday, April 22, 2013

If the old adage fits, wear it: work smarter, not harder.

I spent the day yesterday at the 27th Fallbrook Avocado Festival where nearly 70,000 visitors join over fifty vendors while The Friendly Village closes down its Main Avenue for these annual festivities.

The weather is always perfect, the music is always loud, the crowd usually annoyed and the food vendors are a plenty.  I met many creative people - artists, artisans and just plain clever folk and if something tickled my fancy, I'd pop into their booth escaping the warm sun and ask "Do you have a store? a website? Where can I purchase your fabulous goods after today?"  To which most responded, "No... but we're on Facebook."

After hearing this enough times, I realized that people who own businesses vying to sell their craft to a multitude of potential buyers who've only brought X amount of dollars along for their activities that day - most of which involve consuming some form of Avocado - aren't properly capturing their prospects.  Sure, the Avo Fest makes for a great day of spending and overindulgence, but darling, vintage salt and pepper shakers I purchased would go fabulously with that cake plate I didn't quite bring enough cash to grab yesterday.  Do I really have to wait til next year to buy it?

Do I believe having your business on Social Media is important? Uh hello... that's the bread and butter of our staff's work at Lady Luck Consulting but let's pause for a moment and consider WHY your business would benefit from a website.

Remember MySpace? MyWhat?  Yeah, that place.  The place I used to have over 3,000 "friends" and spend my time blogging about the animals in my care at the now defunct dog rescue and dissolved corporation.  The place I used to raise thousands of dollars just by saying "please and thank you."  We had a website for which the primary use was featuring our adoptable dogs.  That's defunct now too.

My point is that Social Media is every changing.  I didn't bother to ask these ambitious vendors of these creative, small businesses if they were on Pinterest, InstaGram or LinkedIn but I saw more 'like us on Facebook' posters yesterday -  hand-written, computer generated - than I could count. Yet no check-in QR codes, no mention of their URL, no mention of their Facebook name nor address on their business cards so you could follow through on that promise once you sobered up *ahem*, I mean got back home.

I didn't pitch anybody but business cards were exchanged with promises to look me up and I would do the same. You can find me on Facebook but I also have a website

Websites are not obsolete.  Websites can be anything from your online brochure that includes your mission statement to providing e-commerce (so I could've come home and bought that daggone cake plate!) for increased sales. Websites still should remain the hub of your business. Websites should link up to your Social Media accounts (where the heck will people find you if/when/once Facebook goes where MySpace went...?)
Your website should be where your business shines.



BLOG POST AUTHORED BY: Julie Miller-Hernandez, President of Lady Luck Consulting