"It is difficult to be patient but to waste the rewards for patience is worse." ~ Abu Bakr

Here at Lady Luck Consulting we write press releases regularly.  We write website content, we write slogans, marketing campaigns... you name it, we write.

Slogans are something that are intended to be catchy yet I usually end up attaching great meaning behind my short, three to five word quips.  I wrote one three years, seven months ago after speaking with a gentleman who had faced discrimination his entire life, compounded by self-inflicted struggles leading to him becoming a felon and, on top of it, he decides to add a service dog to his life for his back problems; he couldn't pick a Golden Retriever, but went with a bully breed.  More discrimination.  It didn't take long to have this short slogan pop into my head "Because Discrimination Bites."  He loved it. Seemingly everyone did but I wonder if people let it sink in?  I wonder if they understand the depth of emotional turmoil this man has gone through in his life that lead me to come up with this after hearing his story for the first time?

It doesn't matter. It stuck.

I try to celebrate even the smallest of victories with my small business - a story going viral, the media contacting me to ask "what's up? got any good story leads?" - but when something this profound happens, it isn't just a moment to celebrate it is a genuine victory, it's a moment to pause and be thankful for the future of the cause with which you've fallen deeply in love.

So with this I offer the following press release that I have written an hundred times in my head over the past three years, seven months:

FOR IMMEDIATE RELEASE
Shorty Rossi, Pit Boss, receives designation as nonprofit

Shorty’s Charities Inc.

Los Angeles, California, US  September 6, 2013

Since 2010, you've known Luigi Francis Shorty Rossi as the Pit Boss on Discovery Channel's Animal Planet.

Shorty Rossi has subsequently become the national spokesperson and unwavering ally for bully breeds and a voice against breed specific legislation.

It's been three (long) years in seeking this designation and recognition but we moved forward with our pursuit to help injured, homeless and abandoned bully breeds in our efforts to provide financial, physical and monetary support to the smaller, local pit bull rescues across the nation. We have not wavered from this goal, holding true to our mission statement:

"Creating a strong voice against stereotyping and stigma. We do not seek your pity and don't appreciate your prejudice. We are here to help one discrimination case at a time through education, enlightenment and to fight, if necessary, for the underdogs of the world."

It is with great anticipation and pride that I am pleased to announce, as of September 4th 2013, Shorty's Charities Inc has been approved and is now recognized as a 501(c)(3) nonprofit charity.

At this time, I'd like to take the opportunity to formally introduce to you, Shorty Rossi the philanthropist.

END

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If you'd like more information or to schedule an interview with one of our corporate officers, please call Julie Hernandez at 818.850.2310 or email julie@shortyscharities.org


Julie Marie Miller-Hernandez
Director of Marketing & Public Relations

Secretary, Shorty's Charities Inc., a nonprofit corporation

BLOG POST AUTHORED BY: Julie Miller, President of Lady Luck Consulting
 

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Tell a Story Day

Tell a Story Day is celebrated on April 27th each year.

Tomorrow is National Tell a Story Day.

I love National "Whatever" Days, mostly because they give me creative ideas to write about, especially if they're relevant to one of my clients' businesses.  But some of them are quite silly: Pig in a Blanket Day, Make Your Bed Day, National Cream-Filled Doughnut Day, Felt Hat Day yet others have great meaning and impact, like Autism Awareness Day.

People write every day; texting, status updates, tweets, the old-fashioned letter sent via US Postal Service, maybe even in your journal.  We write. We read.  We inform each other of things that are important to us.

I believe everyone has a story. I believe in paying it forward. I spend a lot of my time writing; sometimes offering advice, sometimes in the form of a vague ecard, but not a single day passes that I don't write.  I can't imagine many others go a day without writing. But it's not National Writing Day (that's January 29th and to be accurate it's National Handwriting Day) it's National Tell a Story Day.

Everyone has a story. We tell them to our children, our friends, sometimes anyone who will listen.  Storytelling predates writing.

"Storytelling is the conveying of events in words, images, and sounds, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and to instill moral values. Crucial elements of stories and storytelling include plot, characters, and narrative point of view." (source: nationalwhateverday.com)

Our staff writes stories all the time in the form of press releases, website content, blogs (obvious, I know), promotions, proposals, emails... so do you!

Your business has its own story.  Is your "About Us" section full of information about your operating hours, locations, directions?  But does it tell YOUR STORY?  I'm sure you've told it a dozen, maybe a hundred times if it's funny, clever, interesting or if it was a difficult challenge and although "oral stories continue to be committed to memory and passed from generation to generation..." maybe your customers want to know more about you?

• Are your competitors more expensive?
• Do you have a unique product, service?
  
• Are you the best at what you do? 

What's so special about YOU?  Cause there is...

Today's the day. Don't wait.

Tell your story.